Silver Lake, the global leader in
private investments in technology and technology-enabled industries, today
announced that it has entered into an agreement to acquire a majority stake in
Allyes Online Media Holding Ltd. ("Allyes"),
China's leading digital marketing
solutions provider, making it one of the largest private equity investments in
China this year. Allyes is a subsidiary of Focus Media Holding Limited
(Nasdaq:
FMCN),
China's leading digital media group.
Through its digital marketing platform, Allyes provides online advertising
agency services, advertising networks, performance marketing, advertising
technology solutions and online market research to leading global brands such
as Sony, Pepsi and Chrysler and leading Chinese companies such as China
Merchants Bank and Taobao.
Allyes has built a leading market position by capitalizing on the robust
development of the online advertising market in China, which is driven by
strong economic growth and a rapid increase in Internet penetration. According
to iResearch, the market size of China's online advertising industry reached
over RMB 20.7 billion in 2009, up 21.9% from 2008.
"We are delighted to welcome Silver Lake as our majority shareholder and
strategic partner," said David Zhu, CEO of Allyes. "Allyes looks forward to
leveraging Silver Lake's deep technology background and exceptional insights
in the global digital market as we continue to grow and innovate our business
strategies."
"We are impressed with Allyes' success over the last 12 years and look
forward to partnering with its high caliber team," said Dr. Eric Chen,
Managing Director at Silver Lake. "We are optimistic about Allyes' future and
believe that the company is well-positioned to leverage the growth trends and
continue to develop as a leader in digital marketing. As Silver Lake's largest
investment in a Chinese company to date, Allyes is a strong and complementary
addition to our global portfolio of leading technology and technology-enabled
businesses."
Latham & Watkins and FangDa Law Partners are advising Allyes on this
transaction.
Kirkland & Ellis, Jun He Law Offices and PricewaterhouseCoopers are
advising Silver Lake on this transaction.
About Allyes
Established in 1998, Allyes is the largest online media service provider
in China that offers a complete suite of digital marketing solutions and a
pioneer in Chinese Internet advertising technology. Allyes provides its
customers with comprehensive and professional services through Allyes'
proprietary suite, AdForward, a software application which has been
independently certified and registered in China. AdForward products include
online ad-publishing, creative production, tracking, targeting and performance
analysis and have been used by hundreds of commercial websites and ad agencies,
maintaining a leading position in the Internet advertising application field.
Allyes' mission is to become the worldwide industry leader in helping web
media owners materialize and increase their online marketing value and
improving efficiency and effectiveness of advertisers' media spending.
Headquartered in Shanghai, China, Allyes has branch offices in Beijing,
Shenzhen, Guangzhou and Chengdu. For more information, please visit
http://www.allyes.com .
About Silver Lake
Silver Lake is the global leader in private investments in technology and
technology-enabled industries. Silver Lake invests with the strategic and
operational insights of an experienced industry participant. The firm has over
90 investment professionals located in New York, Menlo Park, San Francisco,
London, Hong Kong and Tokyo and manages over $14 billion across large cap and
middle market private investment strategies as well as a credit investment
strategy. Its portfolio includes or has included technology industry leaders
such as Ameritrade, Avago, Avaya, Business Objects, Flextronics, Gartner,
Gerson Lehrman Group, Instinet, Intelsat, Interactive Data Corporation, IPC
Systems, MCI, Mercury Payment Systems, the NASDAQ OMX Group, NetScout, NXP,
Sabre, Seagate Technology, Serena Software, Skype, SunGard Data Systems,
Thomson and UGS. For more information, please visit http://www.silverlake.com .
SOURCE Silver Lake and Allyes
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